Multicultural Friendship Association (MFA)
A friendly and contemporary refresh to the Multi-Cultural Friendship Association. A mixture of warmth and vibrance, a happy welcome and confident branding. I felt that MFA needed a creative and freeing vibe, whilst also giving space for their professionalism and structure.
Snapshot
I wanted to create a logo that can adapt to it’s background while always staying prominent. This bold logo has a mix of straight and smooth curved lines to look professional, yet soft enough to evoke a sense of friendship and welcoming.
A combination mark, balanced with this abstract rendering of a person, allows for a strong brand presence throughout other elements whether digital or print.
A mark that always circles back to who the MFA are about - people.
I also proposed a new, sleek and simplified yet still colourful website with beautiful and fun imagery to make it easy for people to find out information in digestable chunks.
Combination Mark logo variations
