Multicultural Friendship Association (MFA)
A friendly and contemporary refresh to the Multi-Cultural Friendship Association. A mixture of warmth and vibrance, a happy welcome and confident branding. I felt that MFA needed a creative and freeing vibe, whilst also giving space for their professionalism and structure.
Snapshot
I wanted to create a logo that can adapt to it’s background while always staying prominent. This bold logo has a mix of straight and smooth curved lines to look professional, yet soft enough to evoke a sense of friendship and welcoming.
A combination mark, balanced with this abstract rendering of a person, allows for a strong brand presence throughout other elements wheter digital or print.
A mark that always circle back to who the MFA are about - people.
I also proposed a new, sleek and simplified yet still colourful website with beautiful and fun imagery to make it easy for people to find out information in digestable chunks.


Combination Mark logo variations

Secondary logo

Patterns

Website mockup

Branding Proposal


