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Figure XIX Brand Development

View the presentation here.

SELF BRANDING

WHO?

This is my personal brand; the ideas, story and aesthetic of me. I am a qualified graphic designer, who has a personal love of science and design.

WHAT?

I wanted to create a brand that is inspired by historical text, mainly scientific journals:

The use of double-line dividers, a sophisticated (Claude Garamond inspired) serif typeface paired - similarly to historical texts - with an italic typeface all hint at the timeless design of the past. It's the type of design that pushes through trends, embedding itself in every year. I chose to have a brand name rather than my own because I knew my name was going to change. I wanted something that I could keep with me in all stages of my life, that signified what's important to me.

Timeless, impactful design.

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