SELF BRANDING




WHO?
This is my personal brand; the ideas, story and aesthetic of me. I am a qualified graphic designer, who has a personal love of science and design.
WHAT?
I wanted to create a brand that is inspired by historical text, mainly scientific journals:
The use of double-line dividers, a sophisticated (Claude Garamond inspired) serif typeface paired - similarly to historical texts - with an italic typeface all hint at the timeless design of the past. It's the type of design that pushes through trends, embedding itself in every year. I chose to have a brand name rather than my own because I knew my name was going to change. I wanted something that I could keep with me in all stages of my life, that signified what's important to me.
Timeless, impactful design.
